December 2, 2022
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Having proudly taken home the same award in 2024, everybody at Pace Six Four is thrilled to once again be recognised alongside a selection of the very best agencies in motorsport in 2025.
Over the past twelve months, the team has worked with championships, brands, venues, teams and drivers from grassroots karting through to top tier international motorsport categories.
2024 was the most productive year to date on the content and digital side of the business, with several new clients added to the roster, alongside a host of long-standing relationships.
Coupled with event coverage spanning events and series across the globe, plus a host of exciting activations and campaigns, the team broke new ground and expanded its horizons once again.
On the commercial side, Pace Six Four celebrated its most successful year yet, brokering new partnership agreements in the World Endurance Championship and IndyCar.
Alongside several deals in junior single seater racing, the team capped off the year with its first-ever deal on two wheels in MotoGP, announced just prior to the winter break.
Bolstered by several new personnel arrivals and the introduction of new tools, processes and kit, Pace Six Four continues to add strength in depth across all aspects of its operations in 2024.
As part of the submission process for this award, Pace Six Four team members were asked to nominate work which they were particularly proud of on a personal and professional level.
With a bumper crop to choose from, the final suggestions were whittled down into a submission portfolio which the judging panel at The Race Media Awards deemed worthy of shortlisting.
Ben Cowley, Co-Founder & Director, Pace Six Four:
“We are incredibly proud to have been shortlisted in the ‘International Agency of the Year’ category for a second year in succession. To be recognised amongst such strong competition is testament to the hard work put in by every member of the team over the past 12 months and, on behalf of myself and James, I want to thank every single one of our colleagues across every department for making it possible. It is incredibly satisfying to see their hard work put in the spotlight, and I would also like to thank The Race Media Awards and their 2025 judging panel for giving us the opportunity. Last year’s ceremony was a fantastic event and a real highlight of the year for us, so we’re very much looking forward to returning this year and celebrating the team’s achievements, regardless of the outcome.”
James Robinson, Co-Founder & Director, Pace Six Four:
“We are thrilled to be nominated for ‘International Agency of the Year’ once again in 2025 and would like to thank The Race Media Awards for bestowing this honour upon us. Winning the award last year felt like a landmark achievement and went a long way towards establishing Pace Six Four amongst the leading agencies in motorsport. Being nominated for a second year in a row helps cement our position in the industry as we celebrate another year of progression, during which we grow even more than in 2023 across the board. We are very much looking forward to the award ceremony and catching up with our friends from across the industry.”
A selection of posts associated with this portfolio of work has been highlighted throughout this article, giving a flavour of what the team produced during a relentless but rewarding year in 2024.
Congratulations and a huge thank you to the entire team for the hard work and passion which made this achievement possible, and our thanks to The Race Media Awards for their recognition.
The winners of The Race Media Awards 2025 will be announced at a ceremony in London on Wednesday 29 January.
Pace Six Four is a specialist motorsport agency that offers a full suite of commercial, marketing and communications services to clients across the industry.
