December 2, 2022
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After joining in early 2023, Sam quickly cemented himself not only as a key member of the Design Department, but also a much-loved and respected part of the Pace Six Four team as a whole.
While he has worked across multiple clients during his time with the team to date, in 2024 Sam’s main focus was Silverstone Circuit; delivering projects that significantly elevated the circuit’s brand identity, enhanced its marketing efforts, and contributed to measurable business success.
Sam continuously demonstrates unwavering enthusiasm for design and commitment to learning, as well as a drive to push creative boundaries; the results of which can be seen in his work.
He has an incredible ability to create innovative and visually stunning designs that captivate an audience and help keep brands fresh and exciting.
Sam’s work on the account in 2024 included creating the artwork for Silverstone’s best-performing static social post of all time; a beautiful and original tribute to Lewis Hamilton’s time at Mercedes-AMG Petronas Formula One Team, which has achieved 1.9M reach and 197k likes to date.
Rachel Smith, Head of Design, Pace Six Four:
“Sam in an indispensable part of the design team. His work on the Silverstone account has been exemplary and he has this brilliant ability to combine great creativity with strategic insight. He has managed to capture the essence of the Silverstone brand while delivering designs that are both visually striking and highly effective. His attention to detail and ability to bring concepts to life is something we rely on every day, and it’s a big part of why the team and client’s work stands out.”
Rhianna Fisher-Wilford, Content Manager, Silverstone Circuit:
“Sam is an absolute stand-out star, consistently pushing us in a super-cool and distinctive creative direction, presenting us with original and stand-out artwork that really helps Silverstone cut-through in a busy industry space. A lot of wider Silverstone brand work has been influenced by the way Sam has taken us forward with social-first graphic content, with his work often appearing across other digital touchpoints – including app, website, and email – and increasingly in demand across the wider Silverstone marketing team. We love working with Sam. We know we can rely on him to create above and beyond our briefs every single time.”
We are thrilled to see Sam get the recognition his work deserves and wish him all the best ahead of the panel judging at The Race Media Awards 2025, with the winner to be revealed at a ceremony in London on 29th January.
Pace Six Four is a specialist motorsport agency that offers a full suite of commercial, marketing and communications services to clients across the industry.
