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64th & Social Merges with Pace to form Pace Six Four

January 3, 2023

To kick off 2023, we are delighted to announce the merger of 64th & Social with Pace to form Pace Six Four: a specialist motorsport marketing agency that offers a full suite of commercial, marketing and communications services to clients across the industry.

Collectively, the Pace Six Four family combines more than a decade of experience in social media management, content creation, business development and partnership management, bringing together talent with a breadth of skills and a shared passion for racing.

With a roster spanning a wide spectrum of motorsport entities, Pace Six Four has worked with championships, teams, drivers and brands in Formula 1, Formula 2, Formula 3, Formula E, Extreme E, IndyCar, NASCAR, WEC, GT racing, rallying and Esports.

Having first collaborated as colleagues in the Commercial Department at Lotus F1 Team [now Alpine F1 Team] in 2011, Pace Six Four co-founders Ben Cowley [64th & Social] and James Robinson [Pace] worked their way through the ranks at the Enstone-based outfit before subsequent moves to Mercedes F1 Team and Formula 1 respectively.

Electing to begin their own individual ventures several years later, the merger of these two burgeoning solo projects now brings their career paths full circle in a partnership that couples the extensive experience of its co-founders with a collection of the industry’s top talent, forming a 30-strong team that has grown consistently since its inception in December 2018.

To discover more about the Pace Six Four family and the services we offer, keep an eye on our newly launched website and social channels in the coming weeks, as we introduce the team, our values, and our work.

Interested in working with us, either as a client or a teammate? Get in touch via

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What We Do

Social Media Management

  • Planning & Strategy
  • Channel & Community Management
  • Analytics

Content Production

  • Videography & Photography
  • Graphic Design & Animation
  • Editorial & Web

Business Development

  • Sales Strategy
  • Pipeline Creation
  • Material Production

Partnership Management

  • Planning & Strategy
  • Execution
  • Measurement